Who are we?

People who demonstrate Passion, Integrity, Respect,  Team work  with Energy, Enthusiasm and Ethics.

We facilitate the creation of long term, appropriate brand, profitable licensing and franchisee partnership for brand owners from different parts of the world.

Our experienced team has been involved in setting up businesses and partners with new retail opportunities in Europe, Middle East,  Asia Pacific , India, Australia and Africa.

Our expertise and contacts across the globe have breathed new life into many popular brands with growth Ambitions.  

Backed by prominent Investors and know how of retail.

What we do?

We want to showcase our talent and experience by bringing unique concepts in retail which the region has never seen before.

Its going to be innovative, exciting and out of the box which will definitely excite our customers .

We combine pragmatic, operationally focused approach with understanding of brands and leveraging its potential by taking it Global.

We uncover hidden opportunities to accelerate demand  and help to act by unlocking new sources of growth into new Regions.

We create long term, win-win relationships for Brand owners  to grow into new markets as a partner.

Our Goal is to give our customers a Great Value for every product they purchase.

To be the preferred choice retailer in Value business.

To create value in everything we Touch – Great Product + Great Prices & Great Customer Service.


Passion,Integrity,Excellence Empower,Trust

Our Story:

The foundation of MSBM Group was laid by two retail professionals having 40 + years of retail experience in  the Middle East Region. We’ve been innovating for over 40 years and we’re passionate & excited about the retail business as we were when we started working for big corporate companies.

It took well over 2 years to build this foundation -  Private equity backing, Strategic thinking, developing business partners, infrastructure development and above all building core team.

Equipped with a sound financial and business infrastructure, MSBM Group strategic focus is to bring new retail brand concept into MENA region which is: Unique, Modern and for all

We strive to become a trusted business partner for our franchise operators across the globe by   breathing new life in their brand through global expansion.


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